7 Most Common SEO Questions Answered

Google changes its ranking algorithm every day, and they only occasionally disclose the changes they make. Depending on who you ask, certain of their approximately 200 ranking signals are more important than the rest—but even then, it’s a guessing game. It’s a bit like throwing darts at a roulette wheel. The board doesn’t move. But the numbers keep changing.


How does SEO help your business?

SEO helps your business gain online visibility by increasing the chances of your website appearing in higher search engine positions.

Competition is fierce out there, so keep in mind that an SEO strategy, however well-developed, won’t guarantee #1, #2, or even #3 rankings for a website. And that’s okay. Positioning among the top 10 websites for your focus keyword is what you should be aiming for.

Which is better for ecommerce: Pay-Per-Click (PPC) or SEO?

It depends on your goals. If you’d like immediate visibility and instant traffic, go ahead and set a budget for ad spend. But remember that PPC is no good without a solid campaign in place.

Now, if you’d like to generate organic traffic to your website while getting lasting return on investment, SEO is the way to go.

Bear in mind that the ROI of paid ads won’t last as long as that of SEO. Though ranking organically is a longer process, it increases brand awareness by placing your web pages higher on search engines without spending a penny on ads.

Is SEO dead?

No, SEO is not dead. Far from it. It’s easy to fall prey to this type of news. But ask any seasoned SEO expert out there and they’ll assure you they’ve been hearing this kind of horror story for the past 20 years.

For as long as Google is willing to create a better user experience for searchers, and marketers have access to algorithm and best practices updates, SEO will be very much alive. Not only that, but it will continue to be the most reliable process to create online visibility for your business.

So, yes, SEO is still relevant in 2021 and beyond.


Is keyword research still important?

Yes. Arguably, keyword research is the most essential part of your SEO strategy, especially if you’re in e-commerce.

It’s true that Google is getting exponentially smarter at recognizing a searcher’s intent. Yet, although Google is smart, it’s not human smart.

Keyword research with the help of platforms like SEMrush and Moz is still the most effective way to get your strategy right. By conducting keyword research, you’ll know the exact terms people are using to find products like yours, as well as those that aren’t as relevant.

It’ll lay the foundation for your strategy. You’ll use both long-tail and “head” keywords to create SEO optimized content that connects with prospects at every stage of the funnel.

Skip keyword research at your peril.

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What does Technical SEO mean?

There are three types of SEO: on-page SEO, off-page SEO, and technical SEO.

Technical SEO refers to the optimization processes that help web crawlers scan and index your site easily, thus increasing your website’s chances of higher rankings.

Technical SEO optimization makes crawling smoother by removing the “bumps” from your site. Best practices include:

  • Optimizing your website for mobile-friendliness.
  • Installing an SSL certificate for secure communication
  • Enabling AMP for quick loading of mobile pages.
  • Speeding up your website’s loading speed.
  • Can SEO be automated?

    SEO can be automated in parts. However, it cannot be fully automated (and that’s a good thing).

    Certain SEO activities like generating related terms for a certain keyword, analyzing a competitor’s rankings, and managing your backlinks can save you hours of work when automated. That’s the job most SEO tools out there do very well.

    Still, human brainwork is encouraged when coming up with a seed keyword list, analyzing a searcher’s intent, and earning high-quality backlinks through great content creation.

    Does SEO require coding skills?

    SEO doesn’t require any particularly advanced coding skills.

    Basic HTML knowledge comes in handy for SEO experts, but no additional skills are needed to develop a solid SEO strategy.