Best Use of Artificial Intelligence in Marketing

artificial intelligence

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report.

Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester.

ForkDesk AI Expert Team Can help you to boost your marketing campaigns sales to next level by implementing the right automation Marketing strategies.

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts.

AI is often used in marketing efforts where speed is essential. AI tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.

Let’s Understand Artificial Intelligence Marketing with example

Margot Robbie, a 35-year-old physician has just entered the new shopping complex near her home, with a determined intention to only buy a T-Shirt for her Boyfriend. Unexpectedly, she receives a WhatsApp notification from her favorite shoes brand, informing her about a 30% sale discount, applicable for the next 3 hours.

The notification has a map to the closest retail outlet, which is just 200 meters away from her.

Cognitive marketing platform

Margot forgets about the T-shirts, and right away rushes into the shoes retail outlet, and grabbed the offered deal and bought favorites shoes for her.

No, it’s not a fantasy anymore, but a real-life example of how AI and Marketing are working together to generate more sales, create more awareness, and delighting loyal customers with extraordinary communication.

In fact, AI is right now transforming marketing like never before.

Since AI is an advanced technology, it can assist marketers in understanding their customers in a better, sophisticated way.

Best Practices Deploying AI with Marketing Automation

Before you jump head-first into combining AI and marketing automation, consider these best practices.

engagement with target accounts

Start Small and Test into It

It’s important to see what works for you. Unfortunately, there is a lot of hype in the industry, and many vendors are overpromising what the average company can achieve. Is the technology easy to deploy? How does it integrate with existing solutions at your organization? Is the vendor innovating or is the tech static?

Identify and Prioritize Areas

Decide where the technology can have the biggest impact. How will the AI have the most significant impact to optimize customer experiences? Will the AI technology help to orchestrate engagement?

Invest in People and Processes

ForkDesk AI Expert Team Can help you to boost your marketing campaigns sales to next level by implementing the right automation Marketing strategies.

AI is not about robots and machines taking over human jobs. It’s about human’s teaching machines how to work smarter. Furthermore, AI needs a team as well as a plan and process in place for it to succeed. Invest as much as 5-10X more than you spend on technology.

Get Leadership Buy-in Earlier

This helps break down silos and keep everybody aware and invested in the efforts. Getting early buy-in and commitment from the C-suite can help to set expectations and goals. Many executives are excited about AI, but you want to make sure they understand how it will fit into the overall marketing efforts and technology roadmap.